The week, printed.
The American Record turns the internet’s loudest signals into a physical newspaper with the authority, pace, and permanence of print.
Structured like the new mockups.
Cleaner, larger, more editorial. The landing page borrows the same monochrome newspaper discipline, blue accent moments, hard rules, and generous breathing room from the page designs.
Front Page
Big headline energy, issue framing, clear reason to care.
Money Trail
Business, markets, crypto, and the week’s movement.
Week in Numbers
Data pages made scannable and memorable.
Commercial Break
Premium ad placements that feel native to the paper.
See the format before Issue #1 goes wide.
Prototype issues are already assembled with full section rhythm, page hierarchy, illustrations, print pages, and PDFs.
Made for physical pass-along.
The site should feel like the paper: restrained, confident, spacious, and editorial, not like a generic SaaS landing page.
Why the redesign works
It uses the mockup language instead of fighting it: large black type, off-white paper, light gray panels, blue as a sharp accent, and longer gaps between sections.
- Fewer colors, stronger hierarchy.
- More whitespace between sections.
- Hard editorial rules instead of soft cards everywhere.
- Logo stays as the current eagle/wordmark.
Premium launch placements.
Simple launch pricing, QR attribution, advertiser-supplied creative by default, and optional concierge support for spec concepts.
Full Page
Maximum impact.
Half Page
Premium visual presence.
Quarter Page
Efficient direct response.
Eighth Page
Starter print test.